Email Intelligence
Know What Your Email Actually Does
You can see open and click rates. What you can't see is whether the audience is actually changing — and that's the number the business is paying for.
From the Upcoming Book
Most Email Teams Are Flying Blind
Your reports show what happened, rarely why. The book turns scattered email data into decisions you can defend — get the first chapters and launch updates.
Services
Email Strategy. Growth Experiments. Data That Drives Decisions.
From the Audit to experimentation to dashboards a team decides from — systems that replace gut feeling, not adjectives.
From the Blog
"Best Practices" Are Just Average Practices
What everyone does produces what everyone gets. Average practice buys you average results.
From the Blog
You're Data-Decorated, Not Data-Driven
Having dashboards isn't being data-driven. Changing the decision when the data says so is.
From the Blog
Stop Optimising Subject Lines
A subject-line test moves open rate a point or two. Who you send to can double engagement. Optimise the bigger lever.
How I Help
Most engagements start with the Email Intelligence Audit — it shows which of the work is actually worth doing. Then we go where the gaps are.
Email Intelligence Audit
The fastest way to see where your email performance is really won or lost. A fixed-scope diagnosis that finds the gaps your reporting can't — and tells you which of everything else is actually worth doing.
Learn more →Strategy Workshop
Turn the findings into decisions. A focused working session that leaves you with priorities, ownership and a roadmap your team actually believes in — not another report to file.
Learn more →Email Intelligence Consulting
A senior partner in the work, not a deck. Hands-on where it counts — audience intelligence, data and dashboards, growth experiments — pointed at the decisions that move revenue.
Learn more →AI Accelerator
Get your email programme genuinely ready for AI. We fix the missing context and decision logic first — because AI won't fix shallow email data, it will only scale shallow decisions.
Learn more →The shift
Most companies don't have an email problem. They have an intelligence problem.
Reporting — today
- Dashboards show activity and outcomes
- Surface-level, single-metric decisions
- Optimising one campaign at a time
- AI bolted onto weak foundations
Intelligence — the goal
- ✓Clear levers, not just numbers
- ✓Multi-metric, context-aware decisions
- ✓Prioritised by commercial upside
- ✓A foundation that's actually ready for AI
From email reporting to email intelligence.
Upcoming Book
Strategic Email Intelligence
The book behind the method: how to read email as a system, not a scoreboard — and turn scattered campaign data into decisions you can defend. It's the case for treating email as intelligence rather than reporting, with the frameworks to actually do it. Join the waitlist for the first chapters and a heads-up the day it launches.
Latest Articles
View all →Blog posts coming soon.
Field Notes
Short, specific notes for people who run real email programmes: audience intelligence, experiments that settle arguments instead of starting them, and the signals classic reporting can't see. Sent when there's something worth your time — never on a schedule, never filler.